New Fit Thinking out of the curing of traditional car, the use of personal style to create a force close to the family of value, in order to get rid of a compact car with many tangled with each other the negative situation, open up a new market segment relatively safe mmA0 + personality hatchback car.
SDL year through innovative marketing, get rid of the sedan market awareness Fit impression market took a dramatic turn; now, the new Fit is also trying to change the public on this Fit thousand mountains leap , but they themselves are not think so. Right now, the wide abundance and wide began to deal rationally competition between these two products, instead of a lose-lose, it is better to seek win-win situation. In this vein, the Yaris positioning fine, fashion line, women tend to customers; and the new Fit is another way of neutral: a dynamic style, Kuanshu space and alternative marketing, trying to fit an ordinary car into a young family's personality model. compared to the Yaris, the new Fit more emphasis on practical models, showing the values for the car.
new Fit: open up new areas A0 +
Although body size is A0-class, but the new Fit's interior space, configuration, built-in level of dynamic performance is close to a higher level of A-hatchback, can be said to A0 + or A-. In this line of thinking, the new Fit's target opponent is no longer the Yaris, but turned to A-level hatchback.
A Class hatchback car, the Tiida, Focus hatchback, the new 307 hatchback is one of the main sales, in particular, Tiida, May sales of 6,000 units or more is reached, opponent can hold a candle. the reasons for the style, the new Fit locate closer to the Tiida. If the new Fit to jump off the siege of A0-class, but at a higher level to establish their own position, then it not only can avoid the fate of low-price competition, but also can effectively strengthen the consolidation of both the old Fit advantage. Of course, how to market acceptance of the A0 + or A-position, the need for convincing data and model comparison.
style, low-cost power
compared with many competing products, the new style of trying to highlights the power of his special style. This sense of style, full of strength and vision by the appearance of momentum, in line with the strong power, agile handling and lower fuel consumption to be reflected.
with dynamic modeling is the first forward setting sensory impressions, such powerful men feel more car buyers can move, it means an unusual style and personality implied control performance. power and fuel consumption into account, these two seemingly irreconcilable contradictions in the Honda, where possible solution, a Honda car has locked up. especially in the context of soaring oil prices, how to control the car costs a consideration of ordinary young families. Fit for the purchase of new families, they are in the cause of the initial stage, limited determine the economic strength of their targets for fuel consumption value. As for the Toyota Yaris, the fuel is their strong suit. the two fields of products are likely to gain from higher oil prices in the market growth.
practical consideration Although the new Fit Fashion
to personality and practical as the main selling point, but in the product marketing and promotion process, it also uses some unconventional marketing methods to create a selling point of their fashion personality. stunning style with the Yaris fashion, the new Fit's fashion style is more to life, close to the aspirations of ordinary people. This endorsement from the former to please Karen, and then use an ordinary Fit older models can be discerned when the FIT LADY. If Yaris look ethereal and fleeting fashion, then fashion a new Fit is at your fingertips.
appearance of impact, flexible manipulation, which is the power of the new elements of Fit's products; then, in the promotion process, it is amazing roadshow possible model car industry from abroad popular fashion element. fashion caravans, landmark RODE SHOW, the presentation of these innovative new Fit will be embodied in future. The test for the target customers and Driving Performance , will make people understand: the car can also be affixed to the ground.
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