KAPPA joining up to promote the sale of C2?
In the most recent years of China's auto market, the French seem a little anxious: the push in recent years because of the new tide of, PSA Group, said that although it did not go act as a vanguard, but it does not seem to lag behind others. Peugeot camp 307,206 brothers side by side attack, and Dongfeng Citroen Xsara strongman camp, Picasso, Arc de Triomphe, plus all of the Smart Kid C2 have unique skills in the body. can not know how to do, and this law on the performance of vehicles in the market always tepid, were praised.
French cars is because the style is not new, there is no fortune teller? No . there is no style, can not create something new without being recognized by consumers it? romantic and unconventional said today in the Chinese market from the hands of the joint venture products, can be compared with French cars is not much really. Speaking user-friendly design, Dongfeng Citroen in the rear servo technology, and active and passive safety technology has its own unique skills. For China, a rapid pace of economic development, Petty Bourgeoisie growing consumer base, to the romantic and fashion The French car this when yun so high, but this French cars in the Chinese market, why the delay to the attention of people do not?
romantic French how to treat this is not very romantic about the market
automobile market in China, on the Seine just appeared, the car, all who play the car will call it real good car. Picasso was the old section of a listing on the automobile market now amazing sound one, the original car can do this alternative, the car has so many user-friendly design. Triumph put a lot of things have a C-class car used the B-class car, so many manufacturers are ;: Dongfeng Citroen Why are they so willing to place in its class The most hated by step: cutting corners, play official service car style, others still feel that not enough serious suits and ties, it has to wear casual clothes to the board, sad. But this French romantic too far, sometimes repairer this issue, I really do not like doing the goods to make money, but rather is to do a work of art to enjoy myself. I once talked with a man selling cars impression on the French, this man used to play old Beijing dialect called years of economic growth is to allow foreigners who can not read a little, and in the capital, Petty Bourgeoisie who also created a large number. But the purchase of goods in the car, the doctrine is still the basic frame of reference. The wily of Chinese culture the Japanese done enough homework, it will not launch in the Chinese market that is too romantic, too individual models, they are always along the path of moderation, to make some cater to Chinese people limited adjustment of taste. In contrast, the French launch of the product and marketing tools, and indeed too much of There is a message that the Dongfeng Citroen C2 with the well-known sportswear brand KAPPA form a too young, stylish, active, romantic preferences, not identical with the ordinary active people, and really there are many similarities.
because of Dongfeng Citroen C2 since listing, the publicity in the top of its technical highlights , such as the use of the Can Bus's bus technology, Bosch Me7.45 the electronic control system, high-strength steel plate, steel engine compartment of the overall protection, anti-corrosion chassis technology, and a very clever propaganda and manipulation of these characteristics, the people hear is more than enough. But for such a colorful C2, to a somewhat unconventional fashion personalized products, Dongfeng Citroen in its romantic and personalized promotional caliber, as if suddenly become conservative up.
because for some unconventional things are overly exaggerated, mess it may be counterproductive, so have eaten Yaba Kui Dongfeng Citroen, and now recall probably still fear. is not it? on the Seine in Rally champion multi-session on the issue of over-promoting, hand, people think that this car is probably difficult for home use. So C2 is such a truly personalized Smart car is full, instead of Dongfeng Citroen not too much to publicize it in the personality of the outstanding advantage. Dongfeng Citroen sold as many products people say, for the French car, the enjoy it and against its people, and sometimes are even used For the same reason!
Dongfeng Citroen C2 but with the KAPPA form a kind of In this sense, the French and their Chinese partners seem to have started a little consciousness: the alone object.
course, China's auto market were to play this now, consumers are rolling in the car do a product can be described as dazzling, Dongfeng Citroen Automobile products of this culture and the marriage act, if and China on how to draw closer to a consumer group break point on a new path, then the entire French cars in the Chinese market as a whole power, then the issue of marketing in the car above, the maverick French cars do not also fall into the cycle of price wars, and took the lead in cultural marketing, points out the handwriting of innovation come!
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